He serves as a keynote speaker on topics like innovation, consumer behavior, and marketing, while also consulting with various organizations on strategy and digital marketing. Steve Lerch is the president and founder of Story Arc Consulting, located just outside of Washington, DC. In May 2019 he retired from Procolombia and founded the “COLOMBIA POSITIVE REALISM” movement from where he dedicates himself to telling stories about the true face of COLOMBIA, in addition to his activities as speaker, consultant and university professor. Speaker at TEDx Barranquilla 2018 with the talk “COLOMBIA IN SPITE OF PREJUDICES”. In 2017, he was recognized by Marketers by Adlatina magazine as one of the 10 most important leaders in Latam in Territorial Marketing. In October 2016 he was called again to assume the Country Brand Management in Procolombia. He is Communications and marketing advisor for several national companies, international consultant in territorial branding.
He joined Colombia´s Country Brand in 2013 as Marketing Manager, from where he was promoted to Director of Country Brand in Procolombia, where he was until September 2015. He has 40 years of experience in marketing and communications starting in advertising agencies, such as Young and Rubicam, J.Walter Thompson and Sancho. Publicist from the Jorge Tadeo Lozano University in Bogotá Colombia, with specialization in Marketing. She is the co-founder of 2 companies: Universal Futurist and Future Navigator.Īnne’s vision is to win the Nobel Peace Prize, and her crowning achievements will include transforming journalism, politics, and education.Ĭolombian, married with three children. “Smart has plans, stupid has stories, " is one of her favorite quotes. But her heart lies with those who “can & will”: People who are passionate about what they do, and believe that dedicated work will make all the difference. She has had her own science program om national television, and is a former member of The Ethical Council.Īnne is in high demand all over the world as a speaker and provocateur. If you’ve ever felt confused about which direction you should choose for your future, then you have definitely found the right person.Īnne is both a tornado that can lift you up and expand your horizon, as well as the calm eye of the storm that brings focus and peace of mind.Īnne works with both small, local, and large multi-national organizations and is frequently active in the media. Jean Pierre has degrees in Mechanical Engineering and Operations Research from Cornell University and Finance from MIT. During his investment banking career, he headed institutional and proprietary trading in foreign exchange, fixed income, equities and derivatives for Latin and Asian emerging markets. Prior to joining IFC, Jean Pierre spent 15 years in the private sector, working for Johnson & Johnson, Lehman Brothers and Barclays Capital in New York, Hong Kong, Sao Paulo and London.
Previously at IFC, he worked at Corporate Portfolio Management Department, and Central Equity Department as well as the Corporate Strategy Department. In addition, his team works hand in hand with the Corporate Portfolio Department to provide a risk based approach to understanding portfolio trends, to quantify the impact of current and projected country/market developments on the portfolio as well as to build an asset allocation framework. His team also conducts empirical and fundamental economic research to gain insight on long term trends affecting investments. Jean Pierre Lacombe is the Director of IFC’s Global Macro, Market and Portfolio Research Department in Washington DC, providing to IFC’s management, operational departments and external clients with applied macroeconomics research, sector/country risk evaluations and strategic asset allocation recommendations on emerging markets and global industries. Session: Global economic trends to master recovery
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